Meet the Team

Everyone on our team here in the Jaguar program is ready to help you crush your Amazon business goals!

With millions of dollars generated in sales, years of experience in their fields, and expertise in their industries, we know you'll love working with these talented individuals on a personal level to grow your business.

Andy Isom


Andy is the founder of AMZ with Andy Isom. He's been building his own brands on Amazon since 2019. He has over 500,000 downloads on his #1 ranked "Selling on Amazon with Andy Isom" podcast. He's also coached and mentored over 100 students in his coaching programs. Andy is based in Utah were he lives with his wife and two sons. He loves sports, mountain biking, skiing, and traveling. Andy provides unlimited text and email communication to all students in the Jaguar program!

Nick Steinmetz

Amazon Brand Owner

Nick is an active 7-figure Amazon FBA seller, who has been running an online business with his brother, Jacob, and their significant others since 2020! He has a background in product development & engineering, strengths in marketing & Amazon listing creation, and experience with photography, videography, and graphic design. Nick is based out of MN, loves all things sports & outdoors, and has an easy going & approachable nature - schedule a one-on-one call with Nick to chat about your business!

Jake Steinmetz

Amazon Brand Owner

Jacob is an active 7-figure Amazon FBA seller, who has been running an online business with his brother, Nick, and their significant others since 2020.  He has a Masters from Duke in Finance and Corporate Strategy, a Bachelors in Engineering, and 10+ years of experience in manufacturing, supply chain, and operations technology.  His industry experience includes 11-figure product management in high tech, industrials, textiles, and CPG.  Jacob is based out of Texas and enjoys live music, sports, and spending time on the lake.  Reach out to schedule a consulting session!

Dallen Reber

Amazon Brand Owner

Dallen reached 6-figures in his first full calendar year and is currently on pace to 10x that in year 2. He faced severe road bumps that he had to overcome to continue selling, and did so successfully. He is based out of Michigan with his wife and three kids and is mildly obsessed with basketball and anything else requiring physical activity. Dallen runs his business alone and although he has experience working with PPC agencies, his success has come when handling PPC himself. He can assist you with brand positioning, PPC strategy, brand experiments, and harnessing positive product reviews.

Willie Isom

Sourcing and Supply Chain

Willie has been in Business Operations and Supply Chain Logistics for 6 years. He's Andy's older brother and he’s currently the COO of an orthodontic supply company doing $8M+ in annual revenue. He has a background in engineering & product development, specializing in continuous improvement processes and supply chain logistics. He has experience working alongside his business partner Ting Lei with product suppliers in Asia, Europe and United States. Willie is based in Utah and is an outdoor and sports enthusiast, innovator and entrepreneur. He enjoys collaborating with others to find solutions to complex problems.

Ting Lei

Sourcing and Supply Chain

Ting has successfully managed the procurement and strategic sourcing functions for a multi-million dollar supply company along side Willie Isom, overseeing relationships with over a hundred vendors across Asia, Europe, and the United States. Fluent in both English and Chinese, his experience in managing complex logistics between China and the USA, coupled with his expertise in procurement and supply chain management, make him a valuable asset to any Jaguar members looking to optimize their purchasing operations. Ting currently lives in Taiwan, has a passion for interior architecture and a love for travel.

Taylor Fondie

Branding and Design

Taylor is a full-time Social Media Manager in the beauty industry and has been running her own company, Tailored on Brand, since 2019! She has direct experience with Amazon FBA selling, marketing, and branding! Taylor specializes in social media and branding consulting, minimalistic logo design, and creating custom branding kits. She loves keeping up with the latest fashion trends, cuddling with her lab, Stella, and helping others elevate their own personal and business brands. In the Jaguar program you can work directly with Taylor for all your branding kit needs!

Samantha Martinez

Student Success and Strategy

Samantha has nearly a decade of experience as a serial entrepreneur and operates multiple businesses while supporting Andy with student support and success. She is a mom to four kids and builds businesses alongside her husband of 9 years. She studies communication and human behavior as a hobby, so she is able to support our students in a intuitive way. She currently lives in central Florida with her family, loves all things that have to do with ocean, and always has her nose deep into a book of some sort.

Guillermo "Memo" Aguilar

Video Production & Content Editing

Guillermo is a filmmaker and editor with over 10 years of experience in video production and content creation. His trajectory started during college and grad school where he completed two majors, a documentary, 10 shorts, and a masters degree in Media Analysis. He’s worked on big budget productions such as The Exorcist, Chicago PD, a Super Bowl commercial, Captive State and several others but now he focuses on bringing that knowledge to marketing and the digital platform. He’s based in Monterrey, Mexico an dis fluent in English and Spanish. Guillermo can help you with every step in the production process from conceptualizing to creating while keeping the big picture and main goal as the focus of the project.

Zaila Macadangdang

Virtual Assistant and Administration

Zaila has over five years of experience as a virtual assistant, helping small business owners with the social media, marketing, and admin aspects of their business. She is also an E-commerce brand owner and has been running a candle and home fragrance brand for three years now. She is based in the Philippines and loves exploring beaches around the archipelago.

Our Included Partners


LLC and Business Setup

"Fast and easy business setup guaranteed! We’ll form your company, get your EIN, and help you open your business bank account. Get your LLC started in any of the 50 states, including Wyoming or Delaware. A Y Combinator company."

As a Jaguar member, you'll work with Doola to setup your US Business formation, EIN and operating agreement, registered agent, US bank account, and mailing address & virtual mailbox. These services are included in the cost of our program, just pay your state registration fees.

Picture of Profit

Product Photography

"Our photography and design team specializes in ecommerce. We’ve taken Amazon listings from launch to front page and revitalized existing listings on the decline. We focus on one thing: Photos that Sell.

We only work with industry-leading cameras, lighting, and rigging. Our studio is fully equipped to produce unbeatable definition, colors, and textures."

Our partner photo agency is trusted by premium brands like Nike, PlayStation, Givenchy, and more. As a Jaguar member, we include the industries best product photography at NO extra cost to you! An incredible value with incredible results.

Jungle Scout

Amazon Analytics & Business Solutions

"Jungle Scout powers eCommerce. Data is at the heart of Jungle Scout. From product research to powerful market intelligence, our tools give you critical insights for eCommerce success. We support more than 600,000 entrepreneurs and major brands worldwide."

Product research, keyword data, supplier databases, listing builders, rank tracking, sales analytics, and more... You'll get an exclusive 6-month Jungle Scout subscription at no extra cost as a member of the Jaguar program!